In Praise of lululemon

The sheer pants lululemon-gate has spurred countless news articles, a hilarious Jimmy Kimmel parody and plenty of articles analyzing just what this means. Can you think of the last time a fashion brand generated this many headlines? Can you think of the last time an athletic clothing brand got this much attention? I certainly can’t, and since enough has been written about sheer workout pants (which if you’ve ever seen a group of people bend over during an exercise, it is a problem) and since people who shell out serious cash to buy high-end athletic wear have been criticized, I am here to tell you why I love lululemon.

When I first started regularly going to fitness studios, I noticed that everyone was, for the most part, wearing clothing with a little silver circle with a funny-looking “A” on it. And it looked good on them. The fit was great, and the colors were bright. And I had to have it.

The first time I ventured into a lululemon store, I think my jaw hit the floor when I looked at the price tags. They wanted more than $50 for a shirt I only wear when I’m sweating? But then I tried their clothes on. And they fit perfectly. I mean, I wish lululemon made clothes you could wear every day so shopping would be that much easier. The clothes are almost always flattering, they come in a variety of bright, beautiful colors and if you go to studios regularly, just about everyone wears them. I realize my last comment is very high school clique-ish, but it does feel good to fit in and belong.

I have two jackets, about 10 tops and three bottoms from lululemon, and I wear each and every piece fairly regularly. But most importantly, when I put on lululemon, I just feel better about myself. Falling in love with this brand has made me realize why people shell out big bucks on their wardrobes. It’s because, like it or not, wearing a high-end brand that looks great on you just feels better. It’s like saying to the world, without saying anything at all, “I care about my appearance, and I look good when I’m doing it.”

Realize that this is coming from someone who spent all four of her high school years wearing baggy, ill-fitting sweat pants, T-shirts and hoodies who never thought I’d be donning tight-fitting athletic wear. But I do. And I love it. And I feel good about spending money on clothes that make me feel more confident about myself. And I’m not going to apologize for it.

Let them wear high-priced lululemon. Let them have it.